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oes  the MIM Program succeed in its mission to develop leaders in marketing

Our 700-plus alumni, working in numerous companies throughout the

 country, are proof that it does

          The MIM�s graduates are a living advertisement for the quality of the Program, not only through their considerable accomplishment but also because of the enthusiasm they express for their experiences while studying at MIM.  ..........As a group, MIM alumni exhibit the kind of leadership and intellectual growth that characterized their time at the MIM Program.  The MIM�s list of distinguished graduates who have successfully led international firms includes Sornchai  Chatikavanij, Vice President Marketing & Sales of American Standard Sanitaryware (Thailand) Co., Ltd.; Suthep  Lauhawatana,  Managing Director of Holistic Co., Ltd. ; Sayan  Chanvipaswongse, Managing Director of Excellent Business Corporation International Ltd. (EBCI); Ronald  Tanner, Managing Director of Kian Gwan (Thailand) Public Co., Ltd.; Chantana  Chuthakan, Executive Vice President of Dusit Hotels & Resorts.                  ..........Indeed, the MIM�s graduates have successfully engaged themselves in marketing careers in nearly every type and size of business.                                   ..........There is a less formal but no less real bond among graduates and current students and the MIM Program.  This bond is a special one.  Many alumni donate their time and professional expertise through teaching special topics to MIM classes or being advisers for some project work done by the present students.  One graduate of MIM said that �I feel that no matter what type of business I am in or wherever I go I stand a good chance to meet MIM alumni, and they are so helpful, always nice and happy to help the younger generations of MIM�.

             �It is widely known that marketing and advertising are the two fields that always link with each other.  Advertising only may not serve the marketing needs which are always changing. Integrated communication is a hot issue and a new approach to respond to consumers�

complicated marketing needs.  We will never accomplish the objectives of integrated  communication unless we have the knowledge and  understanding of the marketing mix thoroughly.  For me, MIM is just like a main resource which successfully helps me increase the visions in marketing.  At MIM, I acquired endless theoretical knowledge, had great experiences and acquired very practical ideas from both instructors and my classmates.  I had never imagined that I would be surrounded by some of the brightest people I will ever meet.  I have made friends at MIM whose interests are so different from mine that our paths might never have crossed if I had not attended the MIM Program.  The ideas we exchanged  always light up new angles of my perspective and will always be an invaluable inspiration to my present career�.

    Ms. Suporn  Arunpakmongkol (MIM-V/1992)     Media Planning Director of J. Walter Thompson

                 �As the Assistant Managing Director of Thai Ultimate Car Co., Ltd.  I have benefited greatly from the ideas and concepts learnt during my MIM studies.  My initial attractions to the MIM course were many.  There is a good balance between the teaching of theoretical concepts and learning real life  cases and experiences from

successful business executives from Thai commerce. This meant that courses were notonly relevant to everyday situations but that they were current and up to date.  I found that the MIM course gave to students exactly what they put into it.  The amount of home reading is significant and the demand on work and personal time is considerable.  Personally, I enjoy studying and appreciated the close friendship of my fellow students.  It was very difficult at times to balance the demands of work, study and family life.  With the full support of my family however I was able to achieve consistent results through out the course.  The difficulty of the course made it all the more rewarding on graduation.  It gives me great pride in being a Thammasat graduate and particularly from MIM�.

 

 Mr. Anthony  McDonald (MIM-VII/1994)      Assistant Managing Director of Thai Ultimate Car Co., Ltd.